- Create easy to understand Etsy shop policies detailing your turn around time, shipping policies, etc. This makes it super easy for shoppers to know what they are getting when they make a purchase from your shop. If you will offer express shipping to get items to a purchaser in a hurry specify, and specify the price. If you don't ship on weekends, specify this. If you have a specific turn around for items not in stock specify, and if you have a sort of rush fee policy to get an item quicker specify this as well.
- Create listings with pictures of your items in use, if applicable. For my hats for example I think a shopper likes to see what a hat looks like on a person. This is something I can improve on is having photo models representing my hats in all of my listings.
- Answer Convo's and emails in a timely fashion. Let's face it, if a person is trying to decide on an the same type of item from two different stores, the person who responds the fastest to a question will more than likely get the sale.
- Aim to please. If your customer needs something in a hurry try and work with them. If its something you custom make and they need it to match something, ask for a picture of the item. If they are unsure if the item will work with their need, be honest. Don't just tell them something they want to hear, honesty is key.
- Send tracking info when your items ship. As an avid Etsy shopper I love to know when my purchase is on its way. Paypal makes it very easy to enter a tracking number for a purchase, and then sends an email to your customer with the number and information.
- Finally, treat other shop owners the way you want to be treated. Leave feedback when you purchase an item, leave feedback for your customer's. Sometimes when I go into an Etsy shop I won't buy an item if they don't have many reviews/sales. I like reading good feedback about an item I'm interested in, makes me more likely to take the plunge.
Hope these help all my fellow Etsian's out there. At least give you something to think about!